For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
I don’t think of it as paying for the content, as much as just paying for an ad-free experience that doesn’t require maintenance on my end and still helps pay creators. I watch YouTube a lot, and on several devices that aren’t easy to adblock on, so I just pay for a family plan and none of my family has to see ads on any of their devices, either. I don’t think YouTube is really doing exclusive content anymore, so that’s not really a huge reason to subscribe.
YTP is one of the few “quality of life” subscriptions that I think is genuinely worth it, IMO.