- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
There is nebula.tv which works like that, but it lacks content. I am a subscriber, but I’m running out of interesting content to watch there.
OBviously there is network effect in play here. If Youtube switched to subs-only model tomorrow, they would have much wider content offer from the get-go.