cross-posted from: https://lemmy.world/post/19421887
DeArrow is an open source browser extension for crowdsourcing better titles and thumbnails on YouTube. The goal is to make titles accurate and reduce sensationalism. No more arrows, ridiculous faces, and no more clickbait.
“Clickbait” isn’t the exception anymore, it’s becoming the norm. Many have even started going through their entire backlog, changing old titles and thumbnails to be more attention grabbing and vague.
It’s no one’s fault. It’s a system that creates a race to the bottom.
DeArrow hopes to stop this cycle. It’s time to return to a more peaceful experience.
They do exactly this. You’ve never seen the same video appear twice, and the second time it has a different title and thumbnail? That’s how they figured out how effective clickbait is.
YouTube let’s creators A/B test different thumbnails, but they can’t upload a bunch of them to feed to different demographics or automatically cycle them like Netflix does. I’m sure that’s coming though.
To be fair it’s not a mysterious “they”, it’s just an option available for channel owners to set alternative thumbnails and then check which does better. I don’t think YouTube does this by itself if the uploader doesn’t enable it
I thought it was pretty clear that “they” = YouTube…
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The YouTuber can’t do it without YouTube making it available