abobla@lemm.ee to Technology@lemmy.worldEnglish · 23 hours agoNetflix will show generative AI ads midway through streams in 2026arstechnica.comexternal-linkmessage-square288fedilinkarrow-up1826arrow-down115
arrow-up1811arrow-down1external-linkNetflix will show generative AI ads midway through streams in 2026arstechnica.comabobla@lemm.ee to Technology@lemmy.worldEnglish · 23 hours agomessage-square288fedilink
minus-squareMonkderVierte@lemmy.mllinkfedilinkEnglisharrow-up29·edit-211 hours agoSoo… the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit? 😢 Also, 🏴☠️
minus-squareNalivai@lemmy.worldlinkfedilinkEnglisharrow-up20·11 hours agoNetflix showed time and time again that they are shit at counting money. I wouldn’t be surprised if it turns out they’re losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.
minus-squareRedex@lemmy.worldlinkfedilinkEnglisharrow-up11·11 hours agoI higly doubt they generate a custom ad per viewer, it’s probably per show which can be re-used.
Soo… the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit? 😢
Also, 🏴☠️
Netflix showed time and time again that they are shit at counting money. I wouldn’t be surprised if it turns out they’re losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.
I higly doubt they generate a custom ad per viewer, it’s probably per show which can be re-used.