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Cake day: June 30th, 2023

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  • Years ago, I heard an NPR piece about a French -ologist of some kind, who was revolutionizing advertising in the States, and he mentioned a small car that consumers viewed as saying “Rape me!” We are all driving around in jacked up station wagons, because of some weird, atavistic urges to feel inviolable and cosseted.

    Fundamentally, SUVs are an inefficient design for a passenger car. Even small crossovers, and I drive one myself, are inefficient relative to a station wagon offering the same volume and space for passengers and cargo.

    SUVs burn relatively more gas, they use more tires, they damage roads more, they are less controllable due to higher centers of gravity, they have poorer visibility of pedestrians and cyclists, and they require shitloads of engineering just to hide their shitty performance and safety characteristics.