I think the difference can be drawn in parallel to cigarettes: an unfiltered cigarette is worse than a filtered one for smoking. Both are obviously bad for you, but if you’re stacking carcinogens and other health concerns, eventually you’ll reach someone’s breaking point. I don’t think anyone is claiming alcohol is healthy, but I also don’t think the response should be “it’s already unhealthy, so this isn’t won’t stop anyone”. Every risk associated decision we make adds to the statistics pool for whether we get sick. Mitigating that might actually worry someone enough to switch to a healthier (not healthy) form of alcohol consumption.
I assumed it was to sarcastically “twist” there idols. Kind of like the “Jesus being a dick” memes.