It’s not about serving assets it’s about hiding telemetry from adblockers, dns filters, ip lists, etc.

Almost every B2C company I’ve worked at, I’ve written or had my devs write proxies for whatever trackers we use. The reality is that every company to whom this data matters to figure out their business model will proxy their trackers. If they don’t they need to fire their lead engineers.

It’s actually pretty easy to disguise this traffic even to the point where you can use the originating server/cdn to interleave the tracking with the content source.

CHIPS was always going to be a giveaway for nothing. It reminds me of that FoxConn CEO’s quote about the fact that the US could pay them to fab in America but nothing would actually come of it. Then they just dropped that $10B Wisconsin project as soon as possible.

That was under Trump. Biden literally saw this and doubled down thinking that TSMC would roll over.