Would it make the internet better? Probably.

  • dgmib@lemmy.world
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    2 months ago

    Google isn’t the only tech giant that needs smashing into pieces, Microsoft, Amazon, Adobe, all need to be broken up. The tech industry shouldn’t be dominated by a few companies.

    • tibi@lemmy.world
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      2 months ago

      The tech industry shouldn’t be dominated by a few companies.

      FTFY

    • EnderMB@lemmy.world
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      2 months ago

      I am somewhat biased, as an employee of a big tech company - but I am okay with them moving into different industries as long as they don’t undercut while also providing just the worst employment experience of all time. It sucks to see nice startups from passionate people get steamrolled by a 100 person org full of people fearing for their job while some exec rides the coattails of their boss.

      I’d be more supportive of big tech if they were nice places to work, but many of them simply aren’t. They have “prestige” (whatever the fuck that means), but some of them are full of some of the most broken, beaten-down people you’ll ever meet.

  • alphabethunter@lemmy.world
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    2 months ago

    This article made my day a bit better. Google complaining how “radical” the changes proposed are is a sure indicator that they would likely cause some damage to them.

  • overload@sopuli.xyz
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    2 months ago

    Would YouTube get shittier if Google was broken up? I was under the understanding that YouTube is a loss leader service for Google, but I still think its one of the best social media sites on the web. Even when you consider the number of ads (that doesn’t affect a revanced user).

    • Capricorn_Geriatric@lemmy.world
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      2 months ago

      Not neccessarily. A spun off YouTube would still have YouTube premium and ad revenue. They could also sell user data to 3rd parties (I doubt Google currently does it on a large since it’s in their interest to have a better ad network than its competitiors). A move similar to Reddit’s with their API and exclusive search agreement or agreements to feed certain videos to AI would both fetch a higher price and upset the quality less since the vast majorty of videos watched are found through YouTube itself.

        • Cryophilia@lemmy.world
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          2 months ago

          The idea behind breaking up a monopoly is to allow competition. So if a competitor to YouTube arises, then both companies will have to offer better service to entice more users.

          • WldFyre@lemm.ee
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            2 months ago

            How would breaking up Google break up the “monopoly” of YouTube, which is what we were discussing.

            • Asifall@lemmy.world
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              2 months ago

              The argument is that google uses integration between its own ad network and YouTube to outcompete any similar service. If anyone else tries to launch a video platform and sell ad space to google, which is likely given that google owns the world’s largest ad network, it’s in googles best interest to either give their own competitor an unfavorable deal or to completely lock them out of their ad marketplace.

              If YouTube and google were forced to operate as independent companies it eliminates this conflict of interest.

    • stellargmite@lemmy.world
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      2 months ago

      Bury the ashes of the pieces in the deepest hole. We need rid of this whole concept of information being monopolized and harvested for profit.

  • cum@lemmy.cafe
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    2 months ago

    Not sure why they mention AI search, as it’s practically non-existent right now.

    • Zeshade@lemmy.world
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      2 months ago

      As far as I know Google and Bing return AI results just above the usual web page results.

      In addition AI LLM tools like Copilot (the mobile app) and Perplexity which cite their sources with links to websites really make it easier to weed out the BS from LLM answers, if you use them carefully. In my case, these tools replace search engines in 80% of the searches that I do.

      • corsicanguppy@lemmy.ca
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        2 months ago

        The more I run searches on Google and queries through copilot the more my trust evolves.

        I use the one latched into Skype more, though.

        • Zeshade@lemmy.world
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          2 months ago

          The one in Skype works quite well and is usually not blocked by companies firewalls… Or so I’ve heard…

      • cum@lemmy.cafe
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        2 months ago

        If you’re following citations, may as well just search for the citations themselves… aka just a regular search engine.

        • Zeshade@lemmy.world
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          2 months ago

          Yes but the power of it is that you can in effect refine your search using natural language, like talking to a person, as it remembers the last 2-3 exchanges.

          And it presents the information the way you asked to see it.

          For example (my side of the “conversation”):

          • What is hamas?
          • Compared to Hezbollah?
          • what are the differences between Shia and Sunni?

          The citations confirm the information, they are not the end goal. The added value is the fact that the information is pre-digested and presented in a way that matches my learning process. It’s a lot easier for me to assimilate information by getting answers to questions that I’ve asked.

        • theneverfox@pawb.social
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          2 months ago

          Yeah, if search hadn’t become dog shit I’d be happy with it

          Instead, everything is a video for some reason, and the results are purposely worse than a year ago…I don’t want to watch a video, I can read 20x faster than I can listen, I don’t want to read an ad in article form - I’m generally looking for one little nugget of information

          I took this into my own hands - I’ll use free services if they work, but increasingly they’re just demos for a product that may or may not be better. So I spun up a searx container, I point a local LLM at it, and I let it filter read through results. My next stage is to crawl documentation, use LLMs to feed it into a vector db, and use AI to retrieve exactly what I want without sifting through garbage myself

  • NauticalNoodle@lemmy.ml
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    2 months ago

    I really would prefer them to go after Amazon and Apple before Google, or at least all of them at once.

    • interdimensionalmeme@lemmy.ml
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      2 months ago

      They should practice on ISPs and other broken industries first before these level 0 bureaucrats head straight for Dracula castle after not doing their jobs for 50 years and the Bell system re-merged. Kill Verizon & atnt, for instance

      • rottingleaf@lemmy.world
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        2 months ago

        before these level 0 bureaucrats head straight for Dracula castle

        Rather they are buddies with Dracula, so should at least play better than this

    • Cryophilia@lemmy.world
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      2 months ago

      Man, there’s such a long line of companies that need breaking up, I can’t see the end of it. The entire global economy is currently controlled by monopolies and oligopolies.

      • NateNate60@lemmy.world
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        2 months ago

        I don’t think Apple’s business model fits the definition of “monopoly”, but they are a different kind of anti-competitive, in my opinion. Forcing users to use your own ecosystem by forcing competitors to be shittier or nonexistent through technical means is still anti-competitive.

            • Duamerthrax@lemmy.world
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              2 months ago

              Yeah, which is why I’ve never owned an iPhone. Hell, I was pretty big into Apple a while ago, but I never bought into the iOS. The OS convergence is why I completely jumped ship.

  • just_an_average_joe@lemmy.dbzer0.com
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    2 months ago

    That’s way too late. I have been using duckduckgo for years now and so does so many others i know. And the questions it can not answer goes to perplexity or chatgpt. The timing with this is very off, google’s search monopoly is probably going to end anyways.

  • interdimensionalmeme@lemmy.ml
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    2 months ago

    You’d think they’d have more sophisticated remedies than cutting it up. Which won’t improve anything, won’t change the incentives and will eventually put us right back where we started.

    I mean duck manifest v3, but the government abdicated their responsibility for 50 years and now they think they’re going to save us with solutions from 1930 ? Do better you ducks !

          • Mr_Blott@feddit.uk
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            2 months ago

            In countries where monopolies are forbidden, internet costs about €20 per month

            I’m guessing OP is paying about $80 lol

          • chonglibloodsport@lemmy.world
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            2 months ago

            It’s a Red Queen’s Race.

            Well, in our country," said Alice, still panting a little, “you’d generally get to somewhere else—if you run very fast for a long time, as we’ve been doing.”

            “A slow sort of country!” said the Queen. “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”

            • Cryophilia@lemmy.world
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              2 months ago

              Well the important thing is to make sure everyone knows it’s impossible to make any sort of positive change, ever.

              Clowns lol

              • chonglibloodsport@lemmy.world
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                2 months ago

                Whoever said anything about that? You can make positive changes, just don’t expect them to be permanent. Nothing is permanent. That’s life! Eventually we all die.

                • rickyrigatoni@lemm.ee
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                  2 months ago

                  This defeatist attitude is immature and unnecessary. Please refrain from posting such negative comments in the future.

                • Cryophilia@lemmy.world
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                  2 months ago

                  If you have a competent anti-monopolistic government, you can make positive change faster than the market makes negative change.