It better get much further than spitting distance from what carryout at a local pub buys me price-wise. Currently it’s essentially the same price whether I go get a hand-formed burger and fries with actual fresh lettuce and tomato from the local pub as it is if I get a meal from McD.
They were only ever winning on cost and speed, and now they can’t even compete there.
If you tell your kid McD is something special then whenever you pass a McD it will feel a craving and want it. This is how brand obedient consumers are made. If instead you let them have McD for a week or two they will see the food for what it is.
Something of higher quality. Like good chocolates, a nice meal, ice cream, breakfast for dinner… Maybe it’s pretentious, but I’d prefer my daughter see places like McDonald’s, Taco Bell, Burger King, etc as quick alternatives when you just don’t want to cook or need a snack. Not as a treat you should really be looking forward to.
It better get much further than spitting distance from what carryout at a local pub buys me price-wise. Currently it’s essentially the same price whether I go get a hand-formed burger and fries with actual fresh lettuce and tomato from the local pub as it is if I get a meal from McD.
They were only ever winning on cost and speed, and now they can’t even compete there.
And yet I still see queues stretching round their drive through. I don’t understand who is still paying so much for lower quality food.
Maybe parents whose kids see mcds as their treat?
I mean you don’t need that much people to fill a drive through.
With bigger cars, you can fill it even faster.
Fair, but the question is still relevant. Why is anyone there when there’s better quality food for the same price?
If my kid ever sees McDonald’s as a “treat,” I’ve failed them.
What should be a “treat” based on your views? Just wondering not judging or anything.
If you tell your kid McD is something special then whenever you pass a McD it will feel a craving and want it. This is how brand obedient consumers are made. If instead you let them have McD for a week or two they will see the food for what it is.
Fsst food chains hate this simple trick
Yeah kids hate chicken nuggets
Something of higher quality. Like good chocolates, a nice meal, ice cream, breakfast for dinner… Maybe it’s pretentious, but I’d prefer my daughter see places like McDonald’s, Taco Bell, Burger King, etc as quick alternatives when you just don’t want to cook or need a snack. Not as a treat you should really be looking forward to.
Activated Almonds, I’m sure.
The speed has especially taken a shit in recent years.
What happened to the rows of burgers behind them? Now you have to wait like 10-15 minutes for it, while a bunch of delivery guys crowd around.